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SURE! Blog

I don’t need a Laptop, I have Broadband!

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28

May, 2014

I remember our professor of marketing telling us the story of who was actually selling the highest number of cameras in the world. It was none of the camera manufacturing giants like Nikon, Canon or Sony but the leading mobile phone manufacturers like Nokia (the then market leader) and Samsung. The concept of alternate products has been familiar for many decades but I never thought that I could relate to something that was so familiar to me. One of my colleagues recently got a swanky new Apple Mac PC for […]

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Malcolm Gladwell, Spaghetti Sauce and Broadband

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28

May, 2014

Malcolm T. Gladwell, a Canadian journalist, speaker and the bestselling author of books like The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, in one of his TED Talks, “Choice, happiness and spaghetti sauce” talks about Howard Moskowitz, an American market researcher and psychophysicist who is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea […]

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Fast Forward to APAC 2018.

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21

May, 2014

As a Data Service Provider, Are You Future Ready? Asia Pacific is on the brink of an unprecedented Broadband technology revolution. With seamless technologies like Tablets & Smart Phones and newer forms of Internet technologies at the helm, it isn’t surprising to know that the APAC region comprises almost half of the mobile subscriber population in the world. With the increase in mobile subscribers, there is a subsequent surge in mobile data traffic. Smartphones have become an integral part of our daily lives. We use them for almost anything and […]

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Agility and Flexibility in Rating and Billing

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9

May, 2014

Cloud service providers should be capable of billing automatically based on any billing cycle. But one must not ignore the pains of a Cloud billing service provider in calculating the usage of each and every customer, applying a specified rate plan, and generating a bill. So there should be a proper mechanism in generating a statement of account or invoice/bill. Now the challenge here is, a cloud service provider has to watch usage and consumption of their customer(s) which prevents significant revenue loss. A solution for this is a Metering […]

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Customer Acquisition Process in Subscription Based Services: The Cloud Scenario

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9

May, 2014

Most of us are more or less at speed with the fact that Customer Acquisition is one of the important phases in a Subscription based business process. There are certain ‘best practices’ in order to increase the customer acquisition rate and reduce churn. Streamlining the Customer Acquisition process will skyrocket sales of any Subscription based Cloud billing solution provider. Trial Sign-up Process: Subscription based services enables users or end customers with the Try & Buy model, which gives an option to sign up for a Trial period, evaluate and go […]

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Cloud Billing Solution Fitting into the Jigsaw of the Current IT Eco-System

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9

May, 2014

We have seen a significant increase in Cloud solution adoption during the financial meltdown of 2008 and thereafter. Customers / users are now more cautious in evaluating Cloud billing solutions. In addition to the adaptability, user friendly and scalability criteria, organizations are now more concerned about any third party system’s capability in interacting with the existing solutions in the eco-system. Whereas the eco-system may have a few home grown solutions, standalone applications, third party systems and back office solutions among others. Opting a Cloud billing application affects all the areas […]

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