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SURE! Blog

How to Achieve Competitive Differentiation in a Crowded OTT Market?

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23

Dec, 2015

OTT market is expanding very quickly now and the competition in this market is getting harder every day. Companies who want to achieve a competitive differentiation in this crowded market need to follow some key principles in order to let them build and scale their OTT business. The key factors are as follows: Flexible Pricing and Packaging With OTT subscriptions, pricing is a very valuable strategic tool, as pricing is tied directly to the growth of revenue via acquiring new customers, increasing the existing customers value, and reducing customers loss. […]

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Wi-Fi in today’s World: An approach from customer experience perspective to Operator Wi-Fi

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23

Dec, 2015

In today’s world, Wi-Fi is the unprecedented king of local connectivity and given this is one of the most generic statements of the century, operators, advertisers, content owners and enterprises  are lining up to leverage on this at multiple levels with innovative offerings to their customers and prospective customers. This is a welcoming move particularly from the user fraternity. This is the smart positioning of the Wi-Fi service in the public arenas and public places. Companies were smart to package the Wi-Fi services with their core offering or allow users […]

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Delivering Broadband in Rural Areas via Satellite & Wi-Fi

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17

Dec, 2015

  People who are living in the rural areas are often struggling to get a fast broadband, some of them are unable to receive the broadband at all, while there are some others who are stuck with a speed less than 2Mbps. The internet day-to-day usage is a bit frustrating and sometimes even impossible proposition for some people. There are many issues which affect the delivery of the fast broadband in the rural areas. Following are some related key issues as well as possible solutions to deliver broadband in rural […]

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MSP’s Challenges in meeting customer expectation in Services Delivery and the Solution(s) to overcome those

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7

Dec, 2015

The new competitive landscape for MSPs puts a huge premium on the customer experience as a main key driver of the competitive advantage plus the customer loyalty. With a wide variety of choices for service, customers are moving away from pre-paid programs and jumping to better offers. As the customer demands for services grow every single day, and at the same time, the acceptance of poor service shrinks, then providing a consistent positive experience with superior service and a wider variety of offerings became the success “mantra” and which is […]

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