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SURE! Blog

How prepaid models are helping Pay TV operators in increasing their revenues?

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23

Oct, 2017

Prepaid Model continues to be one of the strongest growth engines in Pay TV industry with yearly service revenues expected to reach over $200 billion by 2019. It is estimated that prepaid subscribers will account for nearly 80% of the worldwide subscriber base. Operators understand that the prepaid strategies they adopt today will have a major impact on future profitability. Prepaid Model allows reduction of bad accounts, better cash flow management, predict usage and set up network resources. Prepaid options open up services to a broad range of customers while […]

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OTT Everywhere……

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27

Sep, 2017

Last few quarters it’s OTT Everywhere. Broadcasters to Content Houses to startups to operators, everyone’s talking OTT. It all looks exciting, but the big question – what’s the Success Factors? and what draws viewers to a platform.  According to me Content, Pricing, Ease of use and Analytics/Recommendations will define the success of the platform. Content: While the flexibility to watch content anywhere anytime is exciting, it’s the content that matters. Operators will have to find the right mix of Broadbased and Niche content. So no loyalty here and who grabs […]

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Why Dynamic Packaging and Pricing to Improve monetization?

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2

May, 2017

Innovative packaging and pricing are one the most common problems faced by any business offering product/services on subscription, along with managing churn and improving subscriber base. Getting the package right is one of major responsibility of marketing team. The team has to go under extreme brainstorming session that includes thorough understanding of customer persona, and then decide the no of plans, kind of plans, target segment of each plan and metric to measure the performance. Planning and implementing at once is not a major problem. Issues arise the moment your […]

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Broadband Over Power Lines

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18

Apr, 2017

Internet has become a very important part of our everyday lives. Demand for dependable, high speed internet is increasing day by day. Cisco recently announced that data traffic has grown 63% in 2016, from 4.4 exabytes per month to 7.2 exabytes per. This is good news for everyone, however the infrastructure required for dependable high speed internet is not available in most of the areas, especially in rural areas. Fiber doesn’t reach entire population and wireless technologies are still evolving. For countries with most of their population still living in […]

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Drivers and Challenges for Broadcasters, Content owners and Pay TV operators to launch OTT

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12

Apr, 2017

Online video consumption has grown at an amazing pace. Consumers want to view their choice of content anytime, anywhere. Further they prefer to pay only for what they view. OTT allows content owners to have a wider reach and direct access to consumers. They can understand the viewing patterns and accordingly push relevant content. Broadcasters, content owners and Pay TV operators are moving towards OTT to protect their turf in the market and stay ahead of the competition. Key to success would be to understand the drivers of OTT, technologies […]

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How IoT can help tea/coffee vending machine providers to earn more revenue

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24

Feb, 2017

IoT is rapidly transforming every business you can think of. From smart homes to smart cities and smart manufacturing it is slowly connecting everything on this planet. Adoption of IoT has made machines smarter and easier to operate/monitor. Many Vendors/Owners have adopted the new technology & are reaping the benefits while others are brainstorming as to “how to make the maximum use IoT” to increase revenues, optimize operations and build sustainable competitive differentiation. The same case is with coffee/tea vending machines providers to offices, airports, etc. IoT is rapidly changing […]

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Are you wondering what could be the possible solution to avoid surprise charges on your broadband bill?

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13

Dec, 2016

The Internet service providers these days have come up with many add-on services which are billed but they need to keep the customers well informed about the charges applicable on the services being availed. Sometimes customers out of curiosity  avail a service that they just wish to experience and end up getting billed for it or it may sometime be that a message of being billed is not clear to them and then all issues start wherein the ISP provider is blamed for having hidden charges. Surprises charges are inconvenient […]

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Subscription CRM and the Business Needs

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13

Dec, 2016

For subscription-based companies, every customer touch point affects all of your second-order revenue, which is where the bulk of your company revenue lies. Because of the data-intense nature of your subscription company, you need leverage. Unlike most standard businesses, subscription businesses are built on plans and features. Features are what most dramatically separate subscription companies from others. Though you might have a physical product you’re offering, the notion of a subscription is a virtual one, and what you put into that subscription is largely virtual, too. You need a rich […]

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Necessity of having a Accurate & Robust Billing System

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12

Dec, 2016

The Traditional Business Model did not require much of brain storming as it was just one-time billing and it was done with simplicity without causing any hassle for the consumer or the billing authority. The entrance of recurring business model has increased mental work for the billing department as apart from a fix services customer has the power to anytime subscribe or unsubscribe from any of the add on services. Thus, if your billing model does not support these features the company may not be able to track the amount […]

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How OTT service providers like Netflix, Hulu etc. are contributing to the demise of Pay TV?

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12

Dec, 2016

The year 2020 seems to be looked at as the year when TV industry will die as the OTT players like Netflix and Hulu will take over the audience. Well, a point to ponder upon it is… While it’s true that traditional subscriber and pay TV revenue growth has gone down specifically in USA, and it’s expected to be stalled by the start of the next decade, that doesn’t mean there’s no more money to be made in television. For the moment the report by Price Water House Coopers (PwC) says so […]

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