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An inside view of Australian National Broadband Network (NBN)…. Pros and Cons from end user perspective

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13

Jan, 2016

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Several countries have launched implementation of NBN and several more are in the planning stage. There is lot of eagerness in the market, however, there are lot more unanswered questions from Operators perspective and end user perspective. In this report, SURE! Broadband team at Magnaquest chooses to present its view on Australia’s National Broadband Network from end-customer perspective in terms of Pros & Cons and modus operandi.

The Australia’s National Broadband Network is bringing out a brand new high speed broadband network, substituting already existing infrastructure and the goal is to provide ultra-high-speed broadband network with higher QOC and Reliability.

Pros

Top Speeds

NBN can deliver internet speeds up to 100MB a second or higher. In simple terms, it is at least over four times the average current speeds. This alone makes it a game changer, but there are several other benefits.

Multiple Devices

The NBN network speeds are device independent, in other words, speeds are guaranteed either for one or for multiple devices. In traditional eco-system, from end point perspective, internet speed is shared among the user devices, With the NBN, one need not worry about the speed. Every device is connected at the same speed.

Stay in Contact

A call over the NBN network will facilitate good voice transitions and better video calls. This is all thanks to the higher speeds delivered by the network, therefore minimizing crackling voices and lost connections.

Entertainment Options

NBN network can deliver high quality streamed content. No more buffering. One has unlimited (literally) opportunity to consume as many videos without compromising on quality. Multiple video devices could be used at any one time, hence making the experience better and convenient.

The NBN Fiber Phone

NBN will enable you to get all of your local calls and national calls included. This can be enabled by plugging a simple fiber phone into NBN box.

So now you know a little bit more about the pros of the NBN system, it’s time to move on to the cons and the things that you might want to look out for.

Cons

There are some drawbacks about the NBN network and we have done our best to list them all here for you.

Selected Areas

The NBN is a new project and therefore the company is focusing on one area at a time. This implies that you might need to wait quite a while before your area is serviced. This could be both frustrating and time consuming.

Contract

On signing an NBN contract you will be tied in for a certain time. This means that if you do experience any problems, you won’t be able to switch to another provider without incurring some charges and the NBN network being a new service, this is something you would want to be careful about.

Problems

With every new technology installed, there will be problems and the same goes for NBN. There are bound to be some start-up problems and these won’t get fixed as fast as your current internet provider. The reason being, the company at NBN will most likely be sorting out everyone else and installing new lines to homes, so customer service may be a bit of a let-down to begin with.

As you can see, there are plenty of pros and limited cons to the new NBN network. It should be kept in mind that the network is not available in every single home in Australia as of yet. NBN website provides a list of areas that have it at the moment as well as the areas still to be covered. If you are planning on buying a new property this is ideal because you can see whether you will have access to NBN instantly or will have to wait.

By : Ramakrishna Mashetty

Ramakrishna Mashetty is The Chief Marketing officer of SURE! (a Magnaquest product).SURE! is an internationally acclaimed player in comprehensive end-to-end Subscription Business Solutions for PayTV, Broadband and Cloud Computing businesses – through deployment of Metered Billing, CRM, Service Fulfillment, Value-Added Services, and Managed Services.

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