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How Brazilian Bandwidth Market is cranked up to full throttle by Half Time FIFA CUP

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26

Jun, 2014

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We are half way into the FIFA world cup and Brazil has not enjoyed being the center of attraction in the recent times. Watched by nearly half of the world’s population, the market energy created by the event is unprecedented. With every country cheering for their home team, nobody wants to miss a game. At the same time, we cannot accommodate our favorite teams’ match during our work hours. But thanks to smart phones, social media and a wide range of apps, you will not miss any updates.

Be it the game schedules, score cards or the most spectacular goal, it’s all available on the go. Right now, state of the art gadgetry is not required to access the internet. A simple smart mobile with a good internet is all that you will need to watch your favorite match on the go. This changes the game of the live streaming and even more, the broadband delivery mechanism.

The way technology has evolved in the past few years has revolutionized the way we access the news related to world events like the World Cup. Gone are the days when people used connected devices such as television sets or desktops for score updates. We need to get the news as it happens. Now we watch all the action live on our laptops, tablets or smartphones.

To be able to access such content on our devices, we need mobile data. This led to the development of a new mobile technology called LTE or the Long Term Evolution. This new technology promises to revolutionize the way we use mobile data services. It helps us access high quality music and videos, video on demand services, files and other rich media with better quality and faster speeds compared to 3G. The contributing factors that led to its growth are the rapid increase in global smartphone penetration and increased LTE network coverage. According to infrastructure giant Ericsson, North America is the current market leader in LTE subscriptions with 115 million subscribers, followed by Asia Pacific with 95 million subscriptions. Considering the rate at which mobile devices are adopted, the LTE deployments will only continue to grow.

More and more telecom operators around the world are rolling out LTE networks to meet the increasing demand for mobile data consumption. They have the added advantages of providing better quality services and an increase in their market share. There were 230 million LTE related mobile subscriptions, globally, at the end of 2013. This number is expected to grow for the next 5 years, resulting in more than 2 billion 4G subscriptions at the end of 2019. As the number of LTE rollouts and subscriptions are rising, the number of LTE compatible mobile devices that are being shipped is also increasing proportionally.

In short, LTE is the next big thing of mobile technology. The end user experience with 4G LTE is awesome! It offers better user experience on mobile for gaming, banking, socializing and shopping with its fater upload and download speeds. You can download pictures, music, videos in just seconds. You can make or receive video calls. It also helps you share files real time, make video conferences and presentations, making your work life easier. And the best part – you can watch live streaming of your favorite movies and videos, without buffering. Now all you have to do is grab a bucket of popcorn, and cheer for your favorite football team. Go FIFA!

By : Deepthi Kambhampati

Deepthi Kambhampati is a Market Research Analyst with SURE! She also works on improving Customer Engagement and Brand Awareness through Social Media Marketing.

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