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Zuckerberg – Inclusiveness Is the Name of the Game

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7

Apr, 2014

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I think great thinkers are the ones who can give the simplest solution to the most complex problems. Such people can be anyone from a common Tea Vendor to High-end Business School Grad. These thinkers are highly motivated individuals who are agitated by the major problems that surround them and they take upon themselves to solve them. I think these people are not hard to find because they stand out among scores of people. I always thought about Mark Zuckerberg to be such a person.

No matter how famous a man is, the information available on the Internet is always at a risk of being one-sided carrying the colour of bias to the benefit of the writer to have an opinion based on it. But, you rarely get a glimpse of their personalities and I think that Mark Zuckerberg’s MWC Keynote speech is one rare occasion that gives you an insight into his true persona.

Though the whatspp acquisition was the hot topic everyone was expecting him to talk about, I really found it interesting that he chose to speak about his ongoing initiative internet.org and its social impact in the countries in which it is set to rollout, instead of divulging right away into the details of the business called facebook and its acquisitions.

It was the idea to “connect people” that has helped him to come up with facebook and years later after his thumping success, he is still searching for ground level problems like better community connectivity to bring people closer to critical information to increase inclusiveness in the ongoing global social media rave.

Today’s internet based businesses have come a long way from where they started. The idea of the Internet has been so well that, it is now being taken for granted and has acquired the status of a basic or fundamental right in many countries. It was considered a gross violation of human rights when governments switch off the Internet during public distress that has resulted in an uproar as a natural reaction. Many countries today are adjusting their frameworks to meet the growing demand for better connectivity while defining the legal and bureaucratic guidelines for the same. During this age of  Internet evolution, it is important to understand the key drivers like the initiatives being taken by Google to provide free Internet to certain parts of the world through balloons, Outernet Project www.outernet.is and of course the Internet.org project.

It is interesting to observe the long term dynamics and the ripple effects on other players in the value chain. Innovative long term projects like these are generally closely watched by industry experts, particularly the projects with industry endorsements. In addition, with social benefit at their core, these plans are generally a matter of public debate and political associations and affiliations.

Bringing connectivity to a region can actually trigger economic activity, which can cause a trickle effect on other segments as well. Services like e-governance and e-health are increasingly becoming relevant in the current context, which are fast becoming the prime media for delivering services. Additionally, by investing in basic infrastructure, the impact on the social morale leads to trust in the government which leads to increased investments in various businesses, which in turn increases economic activity.

By : Kasyapa Malladi

KasyapaMalladi works with SURE! as a Product Marketing Specialist in Broadband. Kasyapa specializes in budget based marketing campaigns, strategy implementation in developing economies and in fostering and sustaining partnerships. Kasyapa’s experience includes Marketing Strategy for Cloud products in developed markets.

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