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SURE! Blog

OTT Everywhere……

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27

Sep, 2017

Last few quarters it’s OTT Everywhere. Broadcasters to Content Houses to startups to operators, everyone’s talking OTT. It all looks exciting, but the big question – what’s the Success Factors? and what draws viewers to a platform.  According to me Content, Pricing, Ease of use and Analytics/Recommendations will define the success of the platform. Content: While the flexibility to watch content anywhere anytime is exciting, it’s the content that matters. Operators will have to find the right mix of Broadbased and Niche content. So no loyalty here and who grabs […]

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Drivers and Challenges for Broadcasters, Content owners and Pay TV operators to launch OTT

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12

Apr, 2017

Online video consumption has grown at an amazing pace. Consumers want to view their choice of content anytime, anywhere. Further they prefer to pay only for what they view. OTT allows content owners to have a wider reach and direct access to consumers. They can understand the viewing patterns and accordingly push relevant content. Broadcasters, content owners and Pay TV operators are moving towards OTT to protect their turf in the market and stay ahead of the competition. Key to success would be to understand the drivers of OTT, technologies […]

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Bundling vs. À la carte – Best way to monetize content for OTT providers

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5

Oct, 2016

The key for any business survival is to create maximum value for the customer, to get maximum returns. Thus value creation in OTT space is accomplished by delivering the best content at right price that is adaptable to all devices. As content is the king but getting the right content that bring more customers is still a major problem faced by OTT providers, also selection and implementation of the correct monetization strategy too plays a crucial role in order to reap maximum returns. Where the real power still lies in […]

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Promising OTT Monetization Strategies

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10

Sep, 2016

As discussed in our previous blog “Bundling vs. À la carte – Best way to monetize content for OTT providers“, that in brief reflects on the exisitng and changing pricing strategies in OTT. To talk more on that, here is our next blog where we talk on key OTT monetization strategies that helps OTT service providers to better capitalize on their services. AVOD – Advertisement Video on Demand This is the most practiced model by anyone who either is an established players or a new entrant in the OTT industry. […]

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3 things that OTT video operator should do to create superior customer experience

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25

Aug, 2016

Digitization is the way for corporates now and they know their future is safe if they go digital. Some struggle with outmoded IT systems and some with pre-digital era culture. Yet all is not lost. The OTTs are in vogue and the reason is well apparent to the entire fast pace of life and their compatibility with it. Still the OTTs need to keep themselves update and well versed with the current consumers and below are some information which will help them stay in market for a longer period. Recommendations: […]

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Drive OTT Subscriptions with these 6 Key Strategies Part-II

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3

Aug, 2016

This blog is the second part of the two part series – “Drive OTT Subscriptions with these 6 Key Strategies”. For first three please click here.   4.Be your customers’ personal OTT subscription advisor At the end of the month you notice a fall in number of active subscribers, due to churn. Your relationship manager calls to find the reasons. Some may say that their usage rate is less and they think they are paying more for it. Clearly, those customers are not getting the maximum value. Customer churn is one […]

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Drive OTT Subscriptions with these 6 Key Strategies Part-I

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27

Jul, 2016

To get more customers, organizations spend enormous amount of money and time in devising multiple marketing strategies. While this is critical, it is important to create superior customer experience so that the current customer’s won’t churn out.. This is where new entrants will have challenge (call it as growing pains). But, they can exploit the latest technological advance to achieve a fair balance and work towards knocking out established players. Same goes with the OTT subscription service providers. Global players are facing the heat from new upcoming players. New entrants […]

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