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SURE! Blog

How OTT service providers like Netflix, Hulu etc. are contributing to the demise of Pay TV?

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12

Dec, 2016

The year 2020 seems to be looked at as the year when TV industry will die as the OTT players like Netflix and Hulu will take over the audience. Well, a point to ponder upon it is… While it’s true that traditional subscriber and pay TV revenue growth has gone down specifically in USA, and it’s expected to be stalled by the start of the next decade, that doesn’t mean there’s no more money to be made in television. For the moment the report by Price Water House Coopers (PwC) says so […]

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Bundled vs Pick and Pay TV offerings

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24

Nov, 2016

This March, 2016 CRTC(Canadian Radio-television Telecommunications Commission) launched a “Skinny” cable TV service for their country. It was observed that the consumers are fed up with heaps of bills because of clunky cable full of bundles of channels at display. This way the CRTC decided to introduce the “skinny” television services, which finally released the tyrannical services from the customers. This was the base of the initiation of skinny cable services and the pick and Pay TV offerings. Now,the question tickles our brain that- Does the decision of going skinny […]

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Does cutting the Pay TV cord makes sense in emerging economies?

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2

Nov, 2016

After decades of dutifully paying your cable bill, you may feel that finally it’s right to cut the cord with pay TV and craft your own package of home entertainment options. You may feel now that you need to herald a new type of viewing relationship with your television or let’s put it in another way: Your cable bill was just too high for you to manage and paying for irrelevant content! Access to high speed broadband is economical and once you start accessing content through broadband connection you may […]

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Pay TV providers post record subscriber loss in USA. Will the similar trend continue in emerging economies?

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1

Nov, 2016

With Pay TV losing up to 6,65,000 subscribers in second quarter of the year in 2016 in USA, it’s an alarm button for Pay TV providers. USA being a very developed nation and having access to fast internet services can get such a response from Internet users. But can the emerging economies like India too can look forward to such circumstances? Emerging economies will not see this coming in next few years because of several limitations such as limited access to high speed broadband services, lack of digitization etc. Also in […]

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Cable TV Digitization in India

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19

Sep, 2016

The Indian Cable TV providers (MSOs/LCOs) have been engaged in a market domination battle against the cut-throat competition from DTH providers since the introduction of DTH services in India in early 2003. The legacy infrastructure leveraged by MSOs is no match to the cutting edge infrastructure used by DTH providers for service provisioning. Apart from quality of service, there are other customer concerns about the inability to choose their menu of channels and a fixed price billing model. The government could not have control over under-reporting of the cable operators’ […]

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Sell Digital TV Connections on Subscription Model

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12

Sep, 2016

Across the world, owing to business pressures, government legislations, demand for higher quality television viewing experience, and proliferation of technology, more and more homes are getting connected by Digital Television. Pay TV companies: MSOs, LCOs, DTH and DTT players, besides satellite and HITS companies are transforming and moving to offering digital TV, while analog TVs are being increasingly switched off. While the global trend to go digital is unimpeachable, there is a growing pressure on Pay TV companies to invest huge amounts of capital expenditure and do a rigorous evaluation […]

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Monetization strategies for MSOs with Next Generation BSS

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11

Aug, 2016

Cable Industry is seeing real changes and colossal open doors have developed because of development and innovation. With changes like digitization, development in new media, effect of digital advances and dissemination and other technological changes happening at a fast speed, another universe of advancements is absolutely on rise. Denoting an outlook change at last client involvement in excitement, cable digitization will guarantee that end purchasers access better quality content, in the meantime, this can give a perfect stage to MSOs to advance on weaving billing and subscriber management in to […]

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Monetization of OTT Video Services: Shift from Standard Usage Based to personalized value based offerings

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14

Apr, 2016

With the advent of latest content streaming technologies and concepts like TV Everywhere and with the number of connected devices soaring worldwide, Pay TV operators find themselves in a powerful position in the market to capitalize on new revenue streams. The emergence of OTT services and the proliferation of providers that offer the content and services have caused both opportunities and challenges. Two major players in the Pay TV OTT ecosystem are Content Owners and the Pay TV Operators Currently operators are facing challenges to monetize the OTT services and […]

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The Latest OTT Monetizing Strategies

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17

Mar, 2016

The world is moving towards online video services consumption at a very fast pace. Consumers’ expectations are varying with the available gamut of digital assets. With the advent of OTT in the digital era, consuming video services over the internet has become a very different experience which is reliable, easy and truly a mobile experience. Over the top services allow people to consume the content of their choice, get the access to the content wherever they are connected to internet and pay only for what they view. This makes people […]

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How to Achieve Competitive Differentiation in a Crowded OTT Market?

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23

Dec, 2015

OTT market is expanding very quickly now and the competition in this market is getting harder every day. Companies who want to achieve a competitive differentiation in this crowded market need to follow some key principles in order to let them build and scale their OTT business. The key factors are as follows: Flexible Pricing and Packaging With OTT subscriptions, pricing is a very valuable strategic tool, as pricing is tied directly to the growth of revenue via acquiring new customers, increasing the existing customers value, and reducing customers loss. […]

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