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SURE! Blog

Monetization strategies for MSOs with Next Generation BSS

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11

Aug, 2016

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Cable Industry is seeing real changes and colossal open doors have developed because of development and innovation. With changes like digitization, development in new media, effect of digital advances and dissemination and other technological changes happening at a fast speed, another universe of advancements is absolutely on rise. Denoting an outlook change at last client involvement in excitement, cable digitization will guarantee that end purchasers access better quality content, in the meantime, this can give a perfect stage to MSOs to advance on weaving billing and subscriber management in to their systems  and develop on giving cutting edge to their end clients and advantage from this change too.

Converting cable operators challenges in to opportunities

With fast digitization, industry players are presently concentrating on making plans of action and income streams to adapt from advanced media, rather than just utilizing it as an engagement instrument. Cable MSOs are vigorously putting resources into request to grasp the cutting edge benchmarks in cable digitization.

Then again, the expanding quantities of digital TV household units and high speed broadband households is empowering MSOs to grow their subscriber base and enhance in light of augmenting income open doors through cutting edge MSOs offerings, for example, HD TV, High speed internet access, On-demand Music/Content/Video, Triple Play, and so forth.

As Cable operators  set up their systems to handle digitization in a savvy way, and in the meantime take a gander at catching steadily expanding subscriber base of the overall industry, they are confronting key business difficulties, for example, –

  • To ensure that new advanced service delivery process perform authentication, device recognizable proof, payments and etc. the cable operators require a more dynamic billing and subscriber management system.
  • To ensure that the end customers get profited through customized services and content adaptability on a constant basis.
  • To guarantee that there is support for giving numerous digital services on various systems like FTTH, HFC or COAX and dealing with the expansive number of devices and applications at single touch point.

Notwithstanding the above customer driven difficulties, MSOs additionally have business driven difficulties, for example, keeping up subscriber and revenue transparency of LCOs (Local Cable Operators)/JVs(Joint Ventures), guaranteeing speedy partner settlements with content providers, content  and OTT suppliers on new income streams and offering ongoing customer notifications and alerts that can be incorporated with the STB framework to see and managepayments  and subscriber data in a smooth way.

All the above difficulties can be changed over into open doors for the MSOs and can be efficiently addressed with the help of a next generation billing and subscriber management solution that can provide business flexibility and scalability.

SURE! a Magnaquest product,  is the world’s fastest growing Subscriber Management System(SMS)Billing & CRM platform for MSOs that enables you to convert all the above challenges in to opportunities, meet the ever increasing demand in this space to offer more than one service to your subscriber, beat churn, increase ARPU and most importantly, stay on top of your game. Our end to end cloud based billing platform enables you to acquire new customers, allow your customers to easily choose and subscribe to your products and services, allow you to have add on and tiered pricing, offer discounts based on value and term, automate service provisioning, track and charge their service usage, bill accurately, effective payment receipts and follow up, generate new revenues and manage partner settlements efficiently.

By : Ramakrishna Mashetty

Ramakrishna Mashetty is The Chief Marketing officer of SURE! (a Magnaquest product).SURE! is an internationally acclaimed player in comprehensive end-to-end Subscription Business Solutions for PayTV, Broadband and Cloud Computing businesses – through deployment of Metered Billing, CRM, Service Fulfillment, Value-Added Services, and Managed Services.

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