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Malcolm Gladwell, Spaghetti Sauce and Broadband
Malcolm T. Gladwell, a Canadian journalist, speaker and the bestselling author of books like The Tipping Point: How Little Things Can Make a Big Difference, Blink: The Power of Thinking Without Thinking, Outliers: The Story of Success, in one of his TED Talks, "Choice, happiness and spaghetti sauce" talks about Howard Moskowitz, an American market researcher and psychophysicist who is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation.
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LTE: Beyond rocket Speeds
While the world has been taken over by lightning speed internet connections over the past decade, few really thought about the world beyond. As in most situations of market booms in the past, communications industry enjoyed a surge in demand for bandwidth. They successfully addressed this demand with innovative technologies and solutions.
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How Brazilian Bandwidth Market is cranked up to full throttle by Half Time FIFA CUP
We are half way into the FIFA world cup and Brazil has not enjoyed being the center of attraction in the recent times. Watched by nearly half of the world’s population, the market energy created by the event is unprecedented. With every country cheering for their home team, nobody wants to miss a game. At the same time, we cannot accommodate our favorite teams’ match during our work hours.
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Events
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ABTA 2014
5-7th August 2014
Transamerica Expo Center
Sao Paulo
Brzil.
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NigeriaCOM
16-17 September 2014
Lagos Oriental Hotel,
Victoria Island,
Lagos
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Broadband World Forum 2014
21 – 23 October 2014
RAI Exhibition and Convention Centre,
Amsterdam
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Africa Com 2014
11 -13 November 2014
CTICC Cape Town,
South Africa
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Product Snapshot
Voucher Management
Consumption of broadband is almost never linear in behavior; there are many instances when your consumers would require a temporary, tailored usage requirement. To handle one-time transactions and prepaid top-ups, you need to generate vouchers that provide a seamless experience to your consumers and revenue assurance to you. These vouchers are increasingly being adopted in WiFi, 3G, LTE, WiMAX along with voice calling card environments.SURE! has an end-to-end Voucher Management System that supports multiple types of vouchers – duration with service attached or pure value based voucher independent of the service. The SURE! Voucher Management Solution takes care of generating and maintaining voucher details & tracking its lifecycle. The system interfaces with pre-paid charging platform (of SURE! or a third party), AAA and PCRF engines, and CRM (of SURE! or a third party) to provide real-time updated information to handle both service control and customer enquiries.
Technology Applications
WiFi Limited usage in a public place like providing WiFi to attendees of a conference or guests in hotel rooms could warrant voucher generation
3G/LTE You would need special vouchers to address scenarios when you need access to limited a limited time period
WiMAX Vouchers may also be required in scenarios when you need access to limited data for a limited time period
Voice Calling Cards When you need to address temporary requirements that could be region specific or usage specific, you may need to generate customized vouchers.
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