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Is effective monetization a key to steer ahead of competition?
Before we start discussion on this topic, it is important to note that following are the business problems that may get addressed by having a proper monetization solution in place:

  • Delay in the launch of new services since your billing system is not ready
  • Unable to support new pricing models with your existing billing system due to lack of flexibility
  • Unable to forecast the amount which is going to be billed
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How SURE! is different from other Cloud Billing vendors in Market Place
SURE! is a global leader in providing integrated billing, customer care & Subscription Management solution and services for the past 17+ years in Pay Media, Broadband, Cloud and Utilities space. SURE! creates value for its clients by combining domain experience and specialized knowledge with superior execution and delivery.
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SURE! – Benefits of Hosted Deployment Model
Traditional deployment models have always been expensive. It requires a data center with office space, power, cooling, bandwidth, networks, servers, and storage. In addition a complicated software stack and a team of experts to install, configure, and run them are required. They need development, testing, staging, production, and other suitable environments.
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How SURE! helps CFOs to improve ROI: Datacenter Scenario
SURE! is an end to end Billing solution for cloud service providers and conventional data center providers. With the ability to manage subscription based business driven by online payments, SURE! solution is completely cloud ready to manage the entire revenue eco system. With SURE! ability to integrate with financial accounting systems like Oracle Systems, SAP can be easily achieved. This helps in communicating financial and other relevant data with those systems so that effective traceability and tracking is achieved. With the ability to manage contracts with customers and resellers, SURE! enables the service providers to scale up their business process. In addition, SURE! architecture also enables service providers to address various specific needs without much complexity and effectively.
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Market Watch: Data center colocation market to reach $49 bn in 2019 from $16 bn 2014
The data center colocation market size is estimated to reach $49.57 billion in 2019 from $16.65 billion in 2014, at an estimated CAGR of 17.6 percent from 2014 to 2019.

The telecom and IT vertical will be the largest adopter of colocation services. North America is expected to be the largest market in terms of revenue contribution, while Asia Pacific (APAC) is expected to show higher growth rates in the coming years, according to a report published by MarketsandMarkets.

The market is dominated by large REITs and tier 1 companies having huge data center spaces spread across the globe.

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Market Watch: India to be #2 market for data center infrastructure in APAC
India will be the second largest market for data center infrastructure within the Asia/Pacific region, and it will also be the second fastest growing market in Asia/Pacific in 2015, says Gartner.

Data center infrastructure market in India, which comprises server, storage and networking, will grow by 5.4 percent in 2014 to reach total $2.03 billion in 2015, says the new research from Gartner.

Enterprise networking is the biggest growth segment, with revenue expected to reach $948 million in 2015.

Data center consolidation and virtualization, along with cloud and mobility, are the key trends influencing network purchases.

Within the Indian IT infrastructure market, server revenue is forecast to reach $677 million in 2015, a 3 percent increase over 2014. This will be the first year of positive growth post the decline of 5.3 percent in 2013 and the 2.1 percent decrease expected in 2014, according to Gartner.

The storage market is forecast to reach $409 million in 2015, a 7 percent increase from this year. Storage modernization and consolidation, backup and recovery, and disaster recovery are some of the key drivers to this market.

A strong recovery within the telecommunication segment, coupled with growth within the manufacturing and the government segment, will continue to drive market growth, Gartner said.

The market will be buoyed by an overall increase in sentiments and a strong resurgence of growth-related projects across verticals such as banking, insurance, telecom and the government segment, said Aman Munglani, research director at Gartner.

“While much of the SMB segment is likely to focus on infrastructure build up, large enterprises within the segments mentioned above will look at infrastructure replacement and growth related projects covering mobility, cloud and big data,” Munglani added.
Indian enterprises are focusing on building intelligent data centers that focus on optimizing existing hardware assets by using additional software capabilities. This will drive increased attention on newer trends such as public cloud, and integrated systems, Gartner said.

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