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The Subscription Mantra for Cloud
Owing to the ever-increasing demand for computing resources alongside uncertainty in demand has led to the evolution of Cloud business. In a typical cloud business model, a company will be able to offer its services, where customers need not pay a large amount of money at the time of entering the contract and continue to use the same in a “pay-as-you-go” mode which is a variant of typical subscription model. This led to a paradigm shift from the Capex model to the Opex model.
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The significance of a robust subscription and monetization platform
In the IaaS (Infrastructure as a Service) eco-system, the major application which facilitates the service provider to streamline & automates the business process is a platform that handles metering, billing and monetization. Over the past few years, IaaS has evolved into a full-fledged industry. Many traditional systems, including the metering and billing systems, are becoming obsolete when it comes to adapting to IaaS providers’ requirements. The reason being the paradigm shift in the way these IaaS providers operate.
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Business benefits of having SURE! as your Billing & Subscription Management solution partner
It is of prime importance for a subscription based service provider – Datacenters, SaaS & On Demand and Cloud Communications (typically Unified Communications) to partner with right Cloud Billing, CRM and Subscription management solution provider. Here are some of the benefits a service provider will get if they partner with SURE!.
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SURE! Introduces Cross Product Discounting Function – Powerful Tool for Upselling & Cross Selling
SURE! Cross Product Discounting feature enables operators/service providers to configure and launch discounts on a product/service based on the characteristics of another product/service. By having this function, it is possible to offer less used services/products at a lower cost for a specific period so as to give the feel of the same to the end subscribers. Once the end subscribers start using the service, they may opt to choose/reject it – but the chances of the subscriber opting for it is more. Again, discounts can be configured for the same product based on the volume of usage, amount or other patterns. Some features are mentioned below:

  • Configuration of same product OR cross product discounts as percentage or absolute amount.
  • Support for multi-tiers of discounts.
  • Support to define discounts based on the volume of usage of the product, total amount, period of usage.
  • Ability to define the period for which the discount is applicable post which the product is charged at the normal rate.
  • Ability to support definition of discount for products across multiple services (Video, Voice and Data).

This function can significantly help the operators/service providers in improving the product performances and hence increase revenues.

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Datacentre market to undergo dramatic change by end of 2016
A new report form research house, Gartner has suggested that four disruptive factors will force dramatic changes in the datacentre market by year-end 2016. The company said that highly disruptive competition, big cloud provider dominance, economic warfare and nationalism will occur with different intensities over different time frames. However, at least two of these factors will drive significant disruption within the next three years, and elements of all four will drive the opportunities and risks in the DC market during the next three to four years.

“There are four market disruptions in play in the DC infrastructure market,” said Joe Skorupa, vice president and distinguished analyst at Gartner. “Elements of them are already in play, and will become visible no later than early 2016; however, radical action by just one significant player could accelerate the market disruption of any of the factors.”

Although, on the surface, the DC market is poised for growth, existing assumptions regarding the ongoing growth of the DC market are unlikely to be realized. They rely heavily on the current base of traditional enterprise IT end users, and a vendor community that is more likely to support the status quo, rather than introduce risk and break the enterprise IT mold.

“Underneath this calm surface, increasing market pressures are driving a change in vendor behaviors, which, along with the four disruptive factors, make the market ripe for a period of major disruption,” said Mr. Skorupa. “These behaviors will become more obvious as the pace of change increases.”

Gartner believes that vendor behaviors will fall into one of three categories: Protectors who aggressively defend their market share, revenue, profit margins and large installed base during periods of transition; Evolutionary Disrupters who strike a balance between disrupting the existing business model of protectors, while protecting their own business from other disrupters; and Revolutionary Disrupters who challenge the status quo, with more-nimble business models and less-complex go-to-market strategies adopting radical new approaches to selling.

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Unified Communications Market Exceed $61.9B in 2018
With unpredictable economic conditions looming across geographies, organizations across all major sectors are looking at ways to bring down expenses while ensuring improved productivity, efficiency and effectiveness at the same time. Unified communications (UC) is the unification of multiple communication applications such as instant messaging, email, audio and video conferencing and IP telephony, among others. Unified communications enables quicker execution and delivery of business processes which in turn aids in informed decisions being made, coupled with enhanced collaboration across organizations. Apart from the benefits associated with unified communications, availability of high speed broadband connectivity is another factor driving this market.

As enterprises are increasingly investing in UC based solutions, technological vendors are finding new markets for UC products. The growing need of sharing information among organizations is driving the UC market globally. Video, audio conferencing and web conferencing services are driving the UC market due to their ability to closely connect geographically dispersed enterprises.

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Broad Soft Connexions 2014
Join us this October 12-15 , 2014 in Arizona for the Power Up Broad Soft Connexions 2014
.
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