On top of service convergence mentioned above, prepaid and postpaid convergence is now becoming inevitable. Operators and Service Providers have to decide on when and how they perform the convergence. In addition, service providers are thinking on relevant solutions in place so as to merge the CRM and Billing functions seamlessly so as to support service convergence along with prepaid and postpaid convergence. Prepaid and postpaid combined model (Hybrid) is what all service providers are all looking for owing to the advantages of the model.
Service providers understand that customer care, charging and billing is where the rubber meets the road. Service turn-up and delivery mean nothing if customer payment does not happen. Taking into consideration all these aspects, the major functions required for a Customer Care, Charging and Billing system would ideally be the following
- Unified Customer View and Management of Accounts/Subscriptions
- Real Time Charging with Policy Control Options
- Pricing Flexibility which enables service providers to launch plans on-demand and meet varying customer demands
- Partner Settlement in Real Time with Partners, Content Providers, Content Aggregators etc.
- Provisioning and Webselfcare for real time customer provisioning activities
- End to End payment processing with support for all possible means of payments
- And finally the availability of the system 24X7X365 and ability to scale in accordance with subscriber and transaction volume increment
Motivations for Convergence
- Measurable efficiencies in managing and maintaining single system for prepaid and postpaid.
- Upgrade cost to make the prepaid and postpaid solutions in the same versions
- Market demand to offer new and appealing services to outpace the competitors
- Ability to deploy and maintain customer specific rules for rating, discounting, promotions and settlements – for both prepaid and postpaid alike
- Launching of new services in a matter of days
- End of the day – less maintenance costs, increased ROI and improved customer satisfaction.
We, at Magnaquest understand the subscription revolution better than anyone else and are geared up to provide solutions to operators to meet their stated /unstated needs so that they are always future ready. To know more on the best practices and ideal solution fit for your business visit us www. experiencesure.com or write to us. We’d love to hear from you.