Business no longer operates in the ‘I Buy-I Pay’ economy. It is, at a growing rate, morphing into a ‘I Use-I Pay’ economy. Customers have changed into Subscribers. The subscribers are wiser, discerning and have gotten used to unlimited choice. They no longer buy products or services, but prefer to subscribe to a set of offerings that evolve and change with their needs and sometimes moods. The rate at which this new way of doing business is spreading out, it is nothing short of a global scale revolution. Are you ready for the revolution?
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