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SURE! Blog

Subscription CRM and the Business Needs

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13

Dec, 2016

For subscription-based companies, every customer touch point affects all of your second-order revenue, which is where the bulk of your company revenue lies. Because of the data-intense nature of your subscription company, you need leverage. Unlike most standard businesses, subscription businesses are built on plans and features. Features are what most dramatically separate subscription companies from others. Though you might have a physical product you’re offering, the notion of a subscription is a virtual one, and what you put into that subscription is largely virtual, too. You need a rich […]

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