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SURE! Blog

Drivers and Challenges for Broadcasters, Content owners and Pay TV operators to launch OTT

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12

Apr, 2017

Online video consumption has grown at an amazing pace. Consumers want to view their choice of content anytime, anywhere. Further they prefer to pay only for what they view. OTT allows content owners to have a wider reach and direct access to consumers. They can understand the viewing patterns and accordingly push relevant content. Broadcasters, content owners and Pay TV operators are moving towards OTT to protect their turf in the market and stay ahead of the competition. Key to success would be to understand the drivers of OTT, technologies […]

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Bundling vs. À la carte – Best way to monetize content for OTT providers

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5

Oct, 2016

The key for any business survival is to create maximum value for the customer, to get maximum returns. Thus value creation in OTT space is accomplished by delivering the best content at right price that is adaptable to all devices. As content is the king but getting the right content that bring more customers is still a major problem faced by OTT providers, also selection and implementation of the correct monetization strategy too plays a crucial role in order to reap maximum returns. Where the real power still lies in […]

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Promising OTT Monetization Strategies

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10

Sep, 2016

As discussed in our previous blog “Bundling vs. À la carte – Best way to monetize content for OTT providers“, that in brief reflects on the exisitng and changing pricing strategies in OTT. To talk more on that, here is our next blog where we talk on key OTT monetization strategies that helps OTT service providers to better capitalize on their services. AVOD – Advertisement Video on Demand This is the most practiced model by anyone who either is an established players or a new entrant in the OTT industry. […]

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3 things that OTT video operator should do to create superior customer experience

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25

Aug, 2016

Digitization is the way for corporates now and they know their future is safe if they go digital. Some struggle with outmoded IT systems and some with pre-digital era culture. Yet all is not lost. The OTTs are in vogue and the reason is well apparent to the entire fast pace of life and their compatibility with it. Still the OTTs need to keep themselves update and well versed with the current consumers and below are some information which will help them stay in market for a longer period. Recommendations: […]

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