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SURE! Blog

Bundled vs Pick and Pay TV offerings

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24

Nov, 2016

This March, 2016 CRTC(Canadian Radio-television Telecommunications Commission) launched a “Skinny” cable TV service for their country. It was observed that the consumers are fed up with heaps of bills because of clunky cable full of bundles of channels at display. This way the CRTC decided to introduce the “skinny” television services, which finally released the tyrannical services from the customers. This was the base of the initiation of skinny cable services and the pick and Pay TV offerings. Now,the question tickles our brain that- Does the decision of going skinny […]

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Does cutting the Pay TV cord makes sense in emerging economies?

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2

Nov, 2016

After decades of dutifully paying your cable bill, you may feel that finally it’s right to cut the cord with pay TV and craft your own package of home entertainment options. You may feel now that you need to herald a new type of viewing relationship with your television or let’s put it in another way: Your cable bill was just too high for you to manage and paying for irrelevant content! Access to high speed broadband is economical and once you start accessing content through broadband connection you may […]

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Pay TV providers post record subscriber loss in USA. Will the similar trend continue in emerging economies?

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1

Nov, 2016

With Pay TV losing up to 6,65,000 subscribers in second quarter of the year in 2016 in USA, it’s an alarm button for Pay TV providers. USA being a very developed nation and having access to fast internet services can get such a response from Internet users. But can the emerging economies like India too can look forward to such circumstances? Emerging economies will not see this coming in next few years because of several limitations such as limited access to high speed broadband services, lack of digitization etc. Also in […]

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Sell Digital TV Connections on Subscription Model

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12

Sep, 2016

Across the world, owing to business pressures, government legislations, demand for higher quality television viewing experience, and proliferation of technology, more and more homes are getting connected by Digital Television. Pay TV companies: MSOs, LCOs, DTH and DTT players, besides satellite and HITS companies are transforming and moving to offering digital TV, while analog TVs are being increasingly switched off. While the global trend to go digital is unimpeachable, there is a growing pressure on Pay TV companies to invest huge amounts of capital expenditure and do a rigorous evaluation […]

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How to Achieve Competitive Differentiation in a Crowded OTT Market?

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23

Dec, 2015

OTT market is expanding very quickly now and the competition in this market is getting harder every day. Companies who want to achieve a competitive differentiation in this crowded market need to follow some key principles in order to let them build and scale their OTT business. The key factors are as follows: Flexible Pricing and Packaging With OTT subscriptions, pricing is a very valuable strategic tool, as pricing is tied directly to the growth of revenue via acquiring new customers, increasing the existing customers value, and reducing customers loss. […]

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