by Transposh - translation plugin for wordpress

SURE! Blog

Why Dynamic Packaging and Pricing to Improve monetization?

By: | Tags: , , , , , , , , , | Comments: 0

2

May, 2017

Innovative packaging and pricing are one the most common problems faced by any business offering product/services on subscription, along with managing churn and improving subscriber base. Getting the package right is one of major responsibility of marketing team. The team has to go under extreme brainstorming session that includes thorough understanding of customer persona, and then decide the no of plans, kind of plans, target segment of each plan and metric to measure the performance. Planning and implementing at once is not a major problem. Issues arise the moment your […]

READ MORE

How OTT service providers like Netflix, Hulu etc. are contributing to the demise of Pay TV?

By: | Tags: , , , , , | Comments: 0

12

Dec, 2016

The year 2020 seems to be looked at as the year when TV industry will die as the OTT players like Netflix and Hulu will take over the audience. Well, a point to ponder upon it is… While it’s true that traditional subscriber and pay TV revenue growth has gone down specifically in USA, and it’s expected to be stalled by the start of the next decade, that doesn’t mean there’s no more money to be made in television. For the moment the report by Price Water House Coopers (PwC) says so […]

READ MORE

Bundled vs Pick and Pay TV offerings

By: | Tags: , , , | Comments: 0

24

Nov, 2016

This March, 2016 CRTC(Canadian Radio-television Telecommunications Commission) launched a “Skinny” cable TV service for their country. It was observed that the consumers are fed up with heaps of bills because of clunky cable full of bundles of channels at display. This way the CRTC decided to introduce the “skinny” television services, which finally released the tyrannical services from the customers. This was the base of the initiation of skinny cable services and the pick and Pay TV offerings. Now,the question tickles our brain that- Does the decision of going skinny […]

READ MORE

Does cutting the Pay TV cord makes sense in emerging economies?

By: | Tags: , , , , , , | Comments: 0

2

Nov, 2016

After decades of dutifully paying your cable bill, you may feel that finally it’s right to cut the cord with pay TV and craft your own package of home entertainment options. You may feel now that you need to herald a new type of viewing relationship with your television or let’s put it in another way: Your cable bill was just too high for you to manage and paying for irrelevant content! Access to high speed broadband is economical and once you start accessing content through broadband connection you may […]

READ MORE

Pay TV providers post record subscriber loss in USA. Will the similar trend continue in emerging economies?

By: | Tags: , , , | Comments: 0

1

Nov, 2016

With Pay TV losing up to 6,65,000 subscribers in second quarter of the year in 2016 in USA, it’s an alarm button for Pay TV providers. USA being a very developed nation and having access to fast internet services can get such a response from Internet users. But can the emerging economies like India too can look forward to such circumstances? Emerging economies will not see this coming in next few years because of several limitations such as limited access to high speed broadband services, lack of digitization etc. Also in […]

READ MORE

Sell Digital TV Connections on Subscription Model

By: | Tags: , , , , | Comments: 0

12

Sep, 2016

Across the world, owing to business pressures, government legislations, demand for higher quality television viewing experience, and proliferation of technology, more and more homes are getting connected by Digital Television. Pay TV companies: MSOs, LCOs, DTH and DTT players, besides satellite and HITS companies are transforming and moving to offering digital TV, while analog TVs are being increasingly switched off. While the global trend to go digital is unimpeachable, there is a growing pressure on Pay TV companies to invest huge amounts of capital expenditure and do a rigorous evaluation […]

READ MORE

How to Achieve Competitive Differentiation in a Crowded OTT Market?

By: | Tags: , | Comments: 0

23

Dec, 2015

OTT market is expanding very quickly now and the competition in this market is getting harder every day. Companies who want to achieve a competitive differentiation in this crowded market need to follow some key principles in order to let them build and scale their OTT business. The key factors are as follows: Flexible Pricing and Packaging With OTT subscriptions, pricing is a very valuable strategic tool, as pricing is tied directly to the growth of revenue via acquiring new customers, increasing the existing customers value, and reducing customers loss. […]

READ MORE

“TV Everywhere” is becoming popular. Are developing markets OTT ready, Now?

By: | Tags: , , | Comments: 0

4

Sep, 2015

As the demand for OTT is growing rapidly in the developed markets, operators in the emerging markets are not sure about the timing of adopting OTT model for new revenues. As an overlay, businesses need to overcome these bottlenecks for the successful adoption of OTT platform. High speed data infrastructure: The high quality and high speed network is not ubiquitous in the developing markets, thus challenging businesses in the adoption of OTT. Even if there are growing investments in broadband infrastructure for improved network speed and performance, the caps on […]

READ MORE