Digitization and Convergence of media means more content from varied sources for different kinds of devices – all from one provider. Television at home, Internet, on your mobile phone or tablet, films and TV on your mobile, Wifi and GPRS, VoIP and cloud content – has equally pushed companies to blur the dividing line between the Media and Entertainment suppliers of content with Broadband and Connectivity providers.
The easiest way to stay ahead of competition is to eliminate churn – and the toughest challenge in doing this is keeping your subscribers happy. Customers like well-informed service personnel. When you can tell your customer the history of her/his relationship with you, the number of products/service they are availing at that moment, their usage patterns and what suits them best in the future – you have a subscriber who’s with you for life.
Your relationship with your subscribers is both complex and heterogeneous. The number of services, the extent of usage and the periodicity of a package are all varying for each customer. Your systems need to know “Who” is accessing the service, “What” have they opted to avail and “How” much are they to be charged.
Almost everybody in the developed and developing parts of the world has a smartphone. Almost everybody with a smart phone is always connected to the Internet. The ‘always-on’ generation generates an opportunity for data ideas across different mediums and gadgets.